Uber HRM Essay: Recruitment, Strategy, and Workplace Recommendations
Uber as an online transportation network company is established in many of the major cities worldwide. The company operates via the Uber Mobile App where customers (riders) connect with drivers. However, Uber is facing allegations such as driver manipulation, sexual harassment, and intellectual property theft..
Recommendations
The recruiting of Uber drivers should aim to help drivers as individuals rather than focusing on the business’s perspective. Uber should focus on the quality rather than the number of its drivers. Quality of service should be given emphasis rather than the number of drivers. The business model of Uber needs to consider the existing regulations. The company should seek permission from regulators of the city in which the company intends to establish its business. In addition, Uber should shift its strategy from using political influence as a tool of its establishment to a customer-based strategy. Therefore, the hiring of new drivers should focus on drivers who can satisfy customers’ needs rather than drivers who can serve more customers. The drivers need to feel like part of the company rather than tools for the company. The strategy of Uber’s HRM can improve its hiring process by focusing on customer service, resilience and innovation, teamwork, and communication.
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Conclusion
Uber’s hiring process entails applying, interviewing, HR engagement, assessment, and hiring decisions. However, Uber is faced with various allegations such as sexual harassment and intellectual property theft. Recommendations to help address these allegations include recruiting drivers based on the quality aspect rather than quantity. The regulations of a certain city should be considered before the establishment of the company. Finally, the needs of the customer as well as the driver need to be the basis of the company.